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Author Wallace, Linda K.

Title Libraries, mission & marketing [electronic resource] : writing mission statements that work / Linda K. Wallace.

Imprint Chicago : American Library Association, c2004.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description vi, 82 p.
Bibliography Includes bibliographical references (p. 77-78) and index.
Contents Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Libraries -- Aims and objectives.
Mission statements.
Library planning.
Libraries -- Marketing.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
Added Title Libraries, mission and marketing
ISBN 0838908675 (alk. paper)

 
    
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