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Author
Atkin, Charles K.
Title
The Influence of responsible drinking TV spots and automobile commercials on young drivers / by Charles K. Atkin, William DeJong, Lawrence Wallack.
Imprint
Washington, D.C. : AAA Foundation for Traffic Safety, 1992.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
629.283 AT51i
---
Available
Description
[v], 51 p., 31 p. ; 28 cm.
Note
Cover title.
"September, 1992"--Cover.
Contents
Audience responses to drinking and driving TV spots -- Effects of risky auto advertising portrayals on young drivers.
Subject
Drinking and traffic accidents.
Television advertising.
Added Author
Wallack, Lawrence.
DeJong, William.
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