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Author
Walters, Dave, 1968- author.
Title
Behavioral marketing : delivering personalized experiences at scale / Dave Walters.
Publication Info.
Hoboken, New Jersey : Wiley, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (255 pages) : illustrations (some color), charts, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Internet marketing.
Customer relations.
Consumers' preferences.
Genre/Form
Electronic books.
Other Form:
Print version: Walters, Dave, 1968- Behavioral marketing : delivering personalized experiences at scale. Hoboken, New Jersey : Wiley, c2015 xxi, 229 pages 9781119076575 2015017698
ISBN
9781119076575
9781119076438 (electronic bk.)
9781119076391 (electronic bk.)
Available items only
