Description |
xviii, 108 p. |
Bibliography |
Includes bibliographical references (p. 95-97) and index. |
Contents |
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Communication in management.
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Leadership.
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Persuasion (Psychology)
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Genre/Form |
Electronic books.
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Added Author |
ProQuest (Firm)
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ISBN |
0814406889 |
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0814407889 |
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