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Title The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.

Publication Info.	Santa Barbara, California ; Denver, Colorado : Praeger, 2016.
	2016

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Available to Pittsburg State University patrons only.

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	1 online resource (845 pages)
	text rdacontent
	computer rdamedia
	online resource rdacarrier
Bibliography	Includes bibliographical references and index.
Contents	Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.
Note	Description based on print version record.
Subject	Advertising.
	Internet advertising.
	Internet marketing.
	Social media.
Genre/Form	Electronic books.
Added Author	Brown, Ruth E., editor.
	Jones, Valerie K., editor.
	Wang, Ming, editor.
	Schultz, Don E., writer of foreword.
	Tobaccowala, Rishad, writer of foreword.
Other Form:	Print version: New advertising : branding, content, and consumer relationships in the data-driven social media era. Santa Barbara, California ; Denver, Colorado : Praeger, c2016 2 volumes (various paging) 9781440833427 2016017533
ISBN	9781440833427
	9781440833434 (e-book)