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Author Kapin, Allyson, 1974-

Title Social change anytime everywhere [electronic resource] : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / Allyson Kapin, Amy Sample Ward.

Imprint San Francisco : Jossey-Bass, 2013.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xxiv, 230 p. : ill.
Bibliography Includes bibliographical references and index.
Summary "The nonprofit's how-to guide for using online media to further their missionsThis book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. Offers a practical guide for nonprofits on how to best implement online and social media Outlines the various types of mobile media and online and when it makes sense to use them Shows how to build mobile expertise into the staff structure and sell mobile initiatives to the board Social Change Anytime Everywhereserves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions"-- Provided by publisher.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Nonprofit organizations.
Social media.
Social change.
Genre/Form Electronic books.
Added Author Ward, Amy Sample, 1982-
ProQuest (Firm)
ISBN 9781118288337 (pbk.)
9781118333792 (electronic bk.)

 
    
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