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Author
Ward, Douglas B., 1961-
Title
A new brand of business [electronic resource] : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.
Imprint
Philadelphia : Temple University Press, 2009.
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Available to Pittsburg State University patrons only.
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Axe ProQuest E-Book
Electronic Book
---
Available
Description
viii, 228 p. : ill., maps.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Parlin, Charles Coolidge, 1872-1942.
Curtis Publishing Company.
Marketing research -- United States -- History.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9781439900154 (cloth : alk. paper)
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