| Description |
ix, 389 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. 350-376) and index. |
| Contents |
A closer look at psychology and economics and at economic psychology -- What saving is and is not -- A historical perspective on the psychology of saving -- The psychology of saving in modern economic theories of saving -- Psychological and other behavioral research on household saving -- The use of psychological variables in the study of saving : the cognitive concepts of expectation, uncertainty, and decision making -- The use of psychological variables in the study of saving : attitudes, motives, personality and social influence -- An integrative framework for the psychology of saving -- Implications for studying and influencing the consumer. |
| Subject |
Saving and investment -- Psychological aspects.
|
|
Economics -- Psychological aspects.
|
| ISBN |
1840640162 |
|
