Part 1: Twitter guide to understanding Twitter & getting started with the communications revolution -- Why should you care about Twitter? -- What the heck is Twitter?! -- How to get started with Twitter -- Ten steps to attract a flood of followers -- How to be follow worthy -- To tweet or not to tweet -- Part 2: Success on Twitter -- Top 10 reasons companies need to tweet -- 101 ways to tweet -- Twitter success in the "real world" -- The Twitter whale -- Twitter APPS-It's not just about "Twitter" -- Glossary of terms for Twitter -- Speed vs. spelling -- 21 tips to terminating Twitter trolls -- Part 3: Influence & persuasion to position & brand yourself on Twitter & other social networks -- How is Twitter different from traditional marketing? -- Positioning & branding yourself on Twitter -- Marketing yourself on Twitter & connecting with influencers -- When & how to "talk business" on Twitter -- Twetiquette & reputation management -- Attract, connect & convert raving fans -- The seduction of Twitter -- Influencing the influencers & attract your choice client -- Split second connections for PR -- Trend spotting, mobile marketing & smart mobs -- Twitter is like sex -- Part 4: iChapters the Twitter playbook -- The iChapters -- The final chapter--Do NOT read this chapter.
