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E-Book/E-Doc

Author

Tonkin, Sebastian.

Title Performance marketing with Google Analytics [electronic resource] : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.

Imprint

Hoboken, N.J. : Wiley Pub., Inc., 2010.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	xxiii, 427 p. : ill.
Note	Includes index.
Contents	pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Google Analytics.
	Internet searching -- Statistical services.
	Web usage mining -- Computer programs.
	Internet users -- Statistics -- Data processing.
Genre/Form	Electronic books.
Added Author	Whitmore, Caleb.
	Cutroni, Justin.
	ProQuest (Firm)
ISBN	9780470578315
	9780470769942 (electronic bk.)