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Author Williams, Alan.

Title The 31 practices : release the power of your organization's values every day / Alan Williams & Alison Whybrow.

Imprint London : LID Pub., 2013.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (1 volume) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Online resource; title from title page (Safari, viewed Oct. 31, 2014).
Bibliography Includes bibliographical references.
Summary Every company has its own values and brand with which it wants its customers and clients to engage and develop loyalty. At the same time, research shows that 70 percent of customer brand perception is determined by experience with the company's employees. Moreover, 41 percent of customers are loyal because of good employee attitude. This book shows how companies can translate their values and brand into the daily practices and behavior of their employees, especially those who must deal directly with customers. Drawing its principles from psychology, sociology, philosophy, neuroscience, and leadership, this method has been successfully adopted by large and small companies around the world, and has been responsible for significantly enhancing customer satisfaction and loyalty. -- Edited summary from book.
Subject Employee motivation.
Brand name products.
Consumer satisfaction.
Brand name products. (OCoLC)fst00837883
Consumer satisfaction. (OCoLC)fst00876403
Employee motivation. (OCoLC)fst00909027
Genre/Form Electronic books.
Added Author Whybrow, Alison.
Added Title Thirty-one practices
Release the power of your organization's values every day
Other Form: Print version: Williams, Alan, active 2013. 31 practices. London : LID Publishing Ltd., [2013] 9781907794353 (DLC) 2013432552
ISBN 9781907794858

Available items only