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| Title |
Marketing: text and cases [by] J. Thomas Cannon [and] Jack A. Wichert. |
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| Imprint |
New York, McGraw-Hill, 1953. |
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| Description |
xiii, 627 p. illus. 24 cm. |
| Note |
Inscribed "To Dean Axe--Without whose encouragement and cooperation this book would never have been developed. Cordially, Tom." |
| Bibliography |
Bibliography: p. 613-618. |
| Subject |
Marketing.
|
| Added Author |
Wichert, Jack A.
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