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Print Material

Author

Thomas, Andrew R.

Title The distribution trap : keeping your innovations from becoming commodities / Andrew R. Thomas and Timothy J. Wilkinson.

Imprint

Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010.

Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.87 T361d 2010	---	Available

Description	x, 174 p. : ill. ; 25 cm.
Bibliography	Includes bibliographical references and index.
Contents	The distribution trap -- The (d)evolution of distribution -- Abandoning brand integrity -- Turning your innovations into commodities -- Living the outsourcing compulsion -- The STIHL story -- Controlling your channels -- Using a direct marketing strategy -- Going global and keeping the faith -- Distribution: the key to the sustainable enterprise.
Subject	Distributors (Commerce)
	Dealers (Retail trade)
	New products -- Marketing.
Added Author	Wilkinson, Timothy J.
ISBN	9780313365522 (hbk. : alk. paper)
	0313365520 (hbk. : alk. paper)