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Author Poynter, Ray, author.

Title The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York.

Publication Info. Chichester, England : Wiley, 2014.
2014

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (312 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references and index.
Note Description based on print version record.
Subject Marketing research.
Mobile commerce.
Mobile communication systems.
Genre/Form Electronic books.
Added Author Williams, Navin, 1972- author.
York, Sue, 1968- author.
Other Form: Print version: Poynter, Ray. Handbook of mobile market research : tools and techniques for market researchers. Chichester, England : Wiley, c2014 x, 295 pages 9781118935620 2014022436
ISBN 9781118935620
9781118935767 (electronic bk.)

 
    
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