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Author
McDonald, Malcolm.
Title
Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
Imprint
Chichester, West Sussex, U.K. : Wiley, 2011.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
7th ed.
Description
xvi, 573 p. : ill. (some col.)
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing -- Management.
Marketing -- Planning.
Genre/Form
Electronic books.
Added Author
Wilson, Hugh, 1962-
ProQuest (Firm)
ISBN
0470669977
9780470669976
9780470670163
Available items only
