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Author Winkler, Pia, author.

Title Neuromarketing im tourismus : Potenzielle Wirksamkeit in der Hotellerie / Pia Winkler.

Publication Info. Hamburg, [Germany] : disserta Verlag, 2016.
2016

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (291 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references.
Note Description based on online resource; title from PDF cover (ebrary, viewed April 7, 2016).
Subject Neuromarketing.
Marketing -- Psychological aspects.
Genre/Form Electronic books.
Other Form: Print version: Winkler, Pia. Neuromarketing im tourismus : Potenzielle Wirksamkeit in der Hotellerie. Hamburg, [Germany] : disserta Verlag, c2016 1 volume (various pagings) 9783959350860
ISBN 9783959350860
9783959350877 (electronic bk.)

 
    
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