| Description |
xv, 366 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. 321-348) and index. |
| Contents |
Introduction : The environmental lens -- pt. 1. Preparing for a new world -- 1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world -- 2. Natural drivers of the Green Wave : environmental problems and how they shape markets -- 3. Who's behind the Green Wave? : stakeholders and the power they wield -- pt. 2. Strategies for building Eco-Advantage -- 4. Managing the downside : green-to-gold plays to reduce cost and risk -- 5. Building the upside : green-to-gold plays to drive revenues and create intangible value -- pt. 3. What WaveRiders do -- 6. The Eco-Advantage mindset : looking through an environmental lens -- 7. Eco-tracking : understanding your company's environmental "footprint" -- 8. Redesigning your world : designing for the environment and "greening" the supply chain -- 9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship -- pt. 4. Putting it all together -- 10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage -- 11. Taking action : execution for sustained competitive advantage -- 12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans -- Appendix 1. Additional resources -- Appendix 2. Methodological overview -- Appendix 3. Most relevant tools for each green-to-gold play. |
| Subject |
Industrial management -- Environmental aspects.
|
|
Corporations -- Environmental aspects.
|
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Business enterprises -- Environmental aspects.
|
| Added Author |
Winston, Andrew S. (Andrew Spencer), 1946-
|
| ISBN |
0300119976 (cloth : alk. paper) |
|
9780300119978 (cloth : alk. paper) |
| Standard No. |
YDXCP 2424146 |
|
NZ1 10913758 |
|
