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Author
Winston, Wayne L.
Title
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston.
Publication Info.
Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (722 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Microsoft Excel (Computer file)
Marketing research -- Data processing.
Genre/Form
Electronic books.
Other Form:
Print version: Winston, Wayne L. Marketing analytics : data-driven techniques with Microsoft Excel. Indianapolis, Indiana : John Wiley & Sons, Incorporation, c2014 xxii, 690 pages 9781118373439 2013954089
ISBN
9781118373439
9781118439357 (electronic bk.)
9781118417300 (electronic bk.)
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