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Author
Cravens, David W.
Title
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Imprint
Homewood, Ill. : R. D. Irwin, 1976.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.403 C855m
---
Available
Description
xviii, 781 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Subject
Marketing -- Decision making
Marketing -- Management.
Marketing.
Added Author
Hills, Gerald E.
Woodruff, Robert B.
ISBN
0256017999
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