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Author
Wreden, Nick.
Title
ProfitBrand [electronic resource] : how to increase the profitability, accountability & sustainability of brands / Nick Wreden.
Imprint
London ; Sterling, VA : Kogan Page, c2005.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
vii, 240 p. : ill.
Bibliography
Includes bibliographical references (p. [227]-233) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Brand name products -- Management.
Branding (Marketing)
Marketing.
Relationship marketing.
Customer relations.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
Added Title
Profit brand
ISBN
0749444657
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