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Author
Brujo, Gonzalo, author.
Title
Lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding" / Gonzalo Brujo ; prologo de John D. Wren.
Publication Info.
Madrid, Espana : Lid Editorial Empresarial S. L., [2014]
©2014
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (546 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
Coleccion Accion empresarial
Coleccion Accion empresarial.
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Branding (Marketing)
Marketing -- Latin America.
Business communication.
Industrial management.
Genre/Form
Electronic books.
Added Author
Wren, John D., writer of foreword.
Other Form:
Print version: Brujo, Gonzalo. Lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding." Madrid, Espana : Lid Editorial Empresarial S. L., c2014 546 pages Coleccion Accion empresarial. 9788483568316
ISBN
9788483568316 (print)
9788483568323 (electronic bk.)
Available items only
