| Edition |
First edition. |
| Description |
1 online resource (247 pages) |
|
text rdacontent |
|
computer rdamedia |
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online resource rdacarrier |
| Series |
Public relations collection, 2157-3476 |
|
Public relations collection. 2157-3476
|
| Bibliography |
Includes bibliographical references (pages 227-239) and index. |
| Contents |
1. Introduction -- 2. Is public relations inherently unethical? -- 3. Virtue and character -- 4. Public relations of character -- 5. Veracity, visibility, and validity -- 6. Respect for reason -- 7. The public interest -- 8. Corporate responsibility -- 9. Duties and rights -- 10. Care and justice -- 11. Ethical decision making -- 12. Frameworks for ethical reasoning -- 13. Constructing a personal framework for ethical reasoning -- 14. Conclusion -- References -- Index. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book represents a practical guide to ethical decision making tailored specifically to the needs of public relations students and practitioners. Coauthored by a corporate public relations officer of deep experience and a widely published public relations ethics scholar, the book thoroughly explores both ethical theories and their practical applications. With emphasis on the analysis of contemporary cases, the authors guide readers in building personal frameworks for ethical reasoning, enabling them to (1) recognize the ethical issues at play in public relations practice, (2) analyze the conflicting duties and loyalties at play in ethical situations, and (3) justify their decision and/or counsel in terms that others will understand and ultimately accept. The book fills a gap in the currently available literature on the subject, most of which lacks either theoretical grounding or practical application. Unlike other books that focus on the broad field of ethics in "communication" or "mass communication," this book focuses solely upon public relations ethics. It cites illustrative cases spanning a wide range of public relations functions that involve several of the world's largest public relations agencies as well as a number of their clients. |
| Note |
Title from PDF title page (viewed on December 17, 2015). |
| Subject |
Public relations -- Moral and ethical aspects.
|
| Indexed Term |
Ethics |
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Public Relations |
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Corporate Communication |
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Character |
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Reason |
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Social/Corporate Responsibility |
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Ethical Reasoning |
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Justice |
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Duty |
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Virtue |
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Care |
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Consequences |
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Deontological Ethics |
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Utilitarian Ethics |
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Teleological Ethics |
| Genre/Form |
Electronic books.
|
| Added Author |
Wright, Donald K., author.
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| Other Form: |
Print version: 9781631571466 |
| ISBN |
9781631571466 paperback |
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9781631571473 (electronic bk.) |
|
