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Author Wright, Ted, 1967-

Title Fizz : harness the power of word of mouth marketing to drive brand growth / by Ted Wright.

Publication Info. New York : McGraw-Hill Education, 2015.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Contents Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.
Note Print version record.
Summary -- -- -- -- -- FizzFizz -- Fizz"Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow.""Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz"The best and most practical book about word of mouth marketing, ever. Fizz
Bibliography Includes bibliographical references and index.
Subject Communication in marketing.
Branding (Marketing)
Branding (Marketing) (OCoLC)fst01743755
Communication in marketing. (OCoLC)fst00870196
Genre/Form Electronic books.
Electronic books.
Other Form: Print version: Wright, Ted, 1967- Fizz 9780071835749 (DLC) 2014027540 (OCoLC)881449733
ISBN 9780071835756 electronic bk.
007183575X electronic bk.
9780071835749
0071835741
Standard No. AU@ 000055332217
CHVBK 54967361X
CHBIS 011322508

 
    
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