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Title
The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang.
Publication Info.
[Bradford, England] : Emerald, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (81 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Journal of Research in Interactive Marketing, 2040-7122 ; Volume 9, Issue 2
Bibliography
Includes bibliographical references at the end of each chapters.
Note
Description based on online resource; title from PDF cover (ebrary, viewed July 25, 2015).
Subject
Consumer behavior.
Electronic commerce -- Psychological aspects.
Internet marketing.
Genre/Form
Electronic books.
Added Author
Yang, Kiseol, editor.
Other Form:
Print version: Impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape. [Bradford, England] : Emerald, c2015 166 pages Journal of Research in Interactive Marketing ; Volume 9, Issue 2 9781785604126
ISBN
9781785604126
9781785604133 (electronic bk.)
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