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Author
Yarrow, Kit, 1958- author.
Title
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design.
Publication Info.
San Francisco, California : Jossey-Bass, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
First edition.
Description
1 online resource (227 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Consumer behavior.
Consumers -- Psychology.
Consumption (Economics) -- Psychological aspects.
Genre/Form
Electronic books.
Added Author
Underhill, Paco, author of introduction, etc.
Morgan, Adrian, 1958- cover designer.
Other Form:
Print version: Yarrow, Kit, 1958- Decoding the new consumer mind : how and why we shop and buy. First edition. San Francisco, California : Jossey-Bass, c2014 x, 214 pages 9781118647684 2014001637
ISBN
9781118647684
9781118859315 (electronic bk.)
Available items only
