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Electronic Book
Author Yarrow, Kit, 1958- author.

Title Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design.

Publication Info. San Francisco, California : Jossey-Bass, 2014.
2014

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition First edition.
Description 1 online resource (227 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Note Includes index.
Description based on print version record.
Subject Consumer behavior.
Consumers -- Psychology.
Consumption (Economics) -- Psychological aspects.
Genre/Form Electronic books.
Added Author Underhill, Paco, author of introduction, etc.
Morgan, Adrian, 1958- cover designer.
Other Form: Print version: Yarrow, Kit, 1958- Decoding the new consumer mind : how and why we shop and buy. First edition. San Francisco, California : Jossey-Bass, c2014 x, 214 pages 9781118647684 2014001637
ISBN 9781118647684
9781118859315 (electronic bk.)

 
    
Available items only