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Author Yohn, Denise Lee, 1967-

Title What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

Publication Info. San Francisco, California : Jossey-Bass, 2014.
2014

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (275 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note Includes index.
Description based on print version record.
Subject Branding (Marketing)
Brand name products.
Genre/Form Electronic books.
Other Form: Print verison: Yohn, Denise Lee, 1967- What great brands do : the seven brand-building principles that separate the best from the rest. San Francisco, California : Jossey-Bass, c2014 vii, 262 pages 9781118611258 2013032239
ISBN 9781118611258
9781118824405 (electronic bk.)
9781118824337 (electronic bk.)

 
    
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