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Author
Young, Laurie, 1955-
Title
The marketer's handbook [electronic resource] : reassessing marketing techniques for modern business / Laurie Young.
Imprint
Chichester, West Sussex, U.K : Wiley, 2011.
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Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xix, 494 p. : ill.
Bibliography
Includes bibliographical references(p. [469]-477) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing.
Industrial management.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780470746875
9781119973522
9781119978503
9781119978510
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