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Author
Zaichkowsky, Judith Lynne, 1951-
Title
Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky.
Imprint
Westport, Conn. : Quorum Books, 1995.
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Call No.
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Status
Axe 2nd Floor Stacks
658.827 Z13d
---
Available
Description
xvii, 184 p. : ill. ; 22 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Brand name products -- Marketing -- Management.
Consumer behavior.
Trademarks.
Industrial property.
Marketing -- Law and legislation.
Imitation -- Case studies.
ISBN
0899308295 (alk. paper)
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