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Author
Baker, Walter L.
Title
The price advantage [electronic resource] / Walter L. Baker, Michael V. Marn, Craig C. Zawada.
Imprint
Hoboken, N.J. : Wiley, c2010.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed.
Description
xviii, 366 p. : ill.
Series
Wiley finance series
Wiley finance series.
Note
Includes index.
Contents
Introduction -- Components of pricing excellence -- Transactions -- Customer value.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Pricing.
Genre/Form
Electronic books.
Added Author
Marn, Michael V.
Zawada, Craig C.
ProQuest (Firm)
ISBN
9780470481776 (cloth)
9780470632987 (electronic bk.)
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