| Description |
xii, 212 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
"Pay as you wish" pricing -- Why the best things in life are free -- The art of price wars -- Thinking small -- The automatic markdown -- Name your own price -- Subscribe and save : pricing for marketing profitability -- The snob premium -- Pay if it works. |
| Summary |
This book introduces to marketing and product executives, along with corporate strategists, many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will discover resturants where customers set the price... learn how Google and other high-tech firms have used pricing to remake whole industries... and understand how executives in China successfully start and fight price wars to conquer new markets. -- Book Jacket |
| Subject |
Pricing.
|
| Added Author |
Zhang, Z. John.
|
| ISBN |
9780131494183 (hardback : alk. paper) |
|
013149418X (hardback : alk. paper) |
|
