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Author Zichermann, Gabe, 1974- author.

Title The a-ha! method : communicating powerfully in a time of distraction / Gabe Zichermann.

Publication Info. Lanham : Rowman & Littlefield, [2023]

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.45 Z61a 2023    ---  Available
1 copy being processed for Axe Acquisitions Order.
Description x, 233 pages : illustrations ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (pages 223-228) and index.
Summary Helps professionals of all skill levels connect and engage with the distracted audiences of today and tomorrow. Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don't work. Noted behavioral designer and gamification expert Gabe Zichermann has an answer: leveraging behavioral science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success. The A-Ha! Method: Communicating Powerfully in an Age of Distraction weaves together the latest research and Zichermann's own experiences as a renowned keynote speaker and speaking coach in a practical, step-by-step, and easy to follow guide that can make anyone stand out from the crowd. Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand up comedy. They'll apply lessons from the behavioral sciences to structuring talks with a rhythm and meter that's designed to cut through the fog of distraction. And they'll learn to build talks, decks, and personal habits to combat speaking anxiety and improve performance. The A-Ha! Method is designed to help both beginners launching their journeys and experienced speakers in refining their approaches in this radically different media landscape. Anyone can become a great speaker and communicator. The A-Ha! Method provides the most up-to-date and science-based approach to leveling up speaking, pitching and leadership skills.
Subject Business communication.
Communication.
Public speaking.
Business communication (OCoLC)fst00842419
Communication (OCoLC)fst00869952
Public speaking (OCoLC)fst01083064
ISBN 9781538172216 hardcover
1538172216 hardcover
9781538172223 electronic book

 
    
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