| Edition |
2nd ed. |
| Description |
xvi, 346 p. : ill. ; 24 cm. |
| Note |
Includes index. |
| Contents |
Why teens are important consumers -- Teens, products, and brands -- Teens and media -- Teen activities and interests -- Teen trends and social hierarchy -- Teens and music -- Power of celebrity -- Teen values -- Essence of being teen -- Teen life : home, play, school -- Advertising and promoting to teens -- Researching teens. |
| Subject |
Consumer behavior.
|
|
Teenage consumers.
|
|
Marketing.
|
|
Advertising.
|
| ISBN |
1885070209 |
|
