Includes bibliographical references (p. 161-164) and index.
Contents
Welcome to the experience economy -- What is structural focus? -- Elements of digital experience design -- Information architecture and usability : experience-focused design -- What is community focus?-- Example from a public library -- Emerging tools for the digital community -- Blogs -- Wikis -- Flickr -- Videocasting -- Community building through invitation -- Community building through social networking -- What is customer focus? -- Staging and theming digital experiences -- Home Depot -- Build-a-bear workshop -- Webkinz -- PBS Kids -- Starbucks -- Commonalities -- Customer journey mapping and personas -- Customer focus ideas -- The next step.
