| Edition |
2nd ed. |
| Description |
xxvii, 333 p. : col. ill. ; 24 cm. |
| Note |
"Writing web content that works"--Cover. |
| Summary |
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"-- Provided by publisher. |
| Bibliography |
Includes bibliographical references (p. 317-322) and indexes. |
| Contents |
Content! Content! Content! -- Planning: purposes, personas, conversations -- Interlude 1: content strategy -- Designing for easy use -- Starting well: home pages -- Getting there: pathway pages -- Breaking up and organizing content -- Focusing on conversations and key messages -- Interlude 2: finding marketing moments -- Announcing your topic with a clear headline -- Including useful headings -- Interlude 3: the new life of press releases -- Tuning up your sentences -- Using lists and tables -- Interlude 4: legal Information can be clear -- Writing meaningful links -- Using illustrations effectively -- Getting from draft to final -- Interlude 5: creating an organic style guide -- Test! Test! Test! |
| Subject |
Web site development.
|
|
Web sites -- Design.
|
|
Online authorship.
|
| ISBN |
9780123859303 (pbk.) |
|
0123859301 (pbk.) |
|
