| Description |
xvii, 272 p. ; 25 cm. |
| Series |
Contributions in women's studies, 0147-104X ; no. 165
|
| Bibliography |
Includes bibliographical references (p. [243]-265) and index. |
| Contents |
Women's magazines, 1865-1918. Birth of the big six ; Leaders in the field ; Editing the women's magazines ; Marriage of convenience : advertising and women's magazines ; What they were reading : content in women's magazines, 1890-1918 -- Women's magazines, 1919-45. Women's magazines in the interwar years ; Targeting readers ; Creating the women's magazines ; Attracting advertising ; Magazine content during the interwar years ; World War II -- Women's magazines, 1946-95. Big six to seven sisters ; New contenders. |
| Subject |
Women's periodicals, American -- History.
|
| ISBN |
0313306753 (alk. paper) |
|
