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Author
Underwood, Doug.
Title
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.
Imprint
New York : Columbia University Press, c1993.
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Call No.
OPAC Message
Status
Axe 3rd Floor Stacks
070.40688 Un2w
---
Available
Description
xix, 259 p. ; 24 cm.
Bibliography
Includes bibliographical references (p. [237]-241) and index.
Subject
Newspapers -- Marketing.
Newspapers -- Management.
Newspaper publishing.
ISBN
0231080484 (acid-free paper)
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