Establish your expertise -- Light a fire in your readers -- Make your mark wth an author brand -- How to build book-marketing tools into your manuscript -- Start a wildfire with your author website -- How to capture more media interviews -- Turn media interviews into book sales -- Feed the beast, how to use Amazon to sell more books -- The skinny on social networking -- Working with a publisher -- The flammability of free, how to drive word of mouth -- Sell books through public speaking -- Create newsletters that get results -- Marketing tips for fiction.
