1 copy being processed for Axe Acquisitions Order.
Description
xxii, 297 pages : illustrations (black and white) ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography
Includes bibliographical references and index.
Summary
"This book unpacks what happens to our brains and our behaviors each time we click 'Like' or even just scroll for new content on social media. Through interviews with top influencers, the latest studies, and pop-culture anecdotes, and Dr. Boxer Wachler's own expertise as both a scientist and an influencer himself, he reveals how influence works"-- Provided by publisher.
Contents
Prologue: confessions of an influencer -- Introduction: we are all under the influence -- Hooked on clicks -- Following the herd -- Brain cravings -- Easy prey -- It's all an illusion -- Imminent danger -- Celebrity sells -- Sexual solicitations -- Driven to distraction -- Clicks and cults -- So, you want to be an influencer -- Living with social media -- Conclusion: the future of social media influence.
