| Description |
xiii, 335 p. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. [299]-321) and index. |
| Contents |
Computers that care : how desperation built value into brains -- The brain is (almost) perfect : it's slow, noisy, and imprecise -- My rabbit knows what to do : how planning makes decisions in advance -- Sharks don't go on hunger strikes and why we can -- The value machine and the idea overdose -- The feelings we really treasure : regret and trust -- From Pepsi to terrorism. :how neurons generate preference -- Our choice : it's not your mother's soul, but it's still alive. |
| Subject |
Choice (Psychology)
|
|
Decision making.
|
| ISBN |
0525949828 (hardcover) |
|
9780525949824 (hardcover) |
| Standard No. |
9780525949824 |
|
YDXCP 2430835 |
|
