| Edition |
1st ed. |
| Description |
xxii, 280 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references (p. [259]-267) and index. |
| Contents |
Introduction : How an injury led me to irrationality and to the research described here -- The truth about relativity : why everything is relative, even when it shouldn't be -- The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- The cost of zero cost : why we often pay too much when we pay nothing -- The cost of social norms : why we are happy to do things, but not when we are paid to do them -- The influence of arousal : why hot is much hotter than we realize -- The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- The high price of ownership : why we overvalue what we have -- Keeping doors open : why options distract us from our main objective -- The effect of expectations : why the mind gets what it expects -- The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part 1 : why we are dishonest, and what we can do about it -- The context of our character, part 2 : why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches? |
| Summary |
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. |
| Subject |
Decision making.
|
|
Economics -- Psychological aspects.
|
|
Consumer behavior.
|
| ISBN |
006135323X |
|
9780061353239 (hbk.) |
| Standard No. |
NZ1 11636373 |
|
