"First published in Great Britain in 2010 by William Heinemann"--T.p. verso.
Bibliography
Includes bibliographical references (p. [261]-280) and index.
Contents
The persuasion instinct -- Fetal attraction -- Mind theft auto -- Persuasion grandmasters -- Persuasion by numbers -- Split-second persuasion -- The psychopath : natural born persuader -- Horizons of influence.
Summary
A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.
