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Author Bauer, Joel, 1960-

Title How to persuade people who don't want to be persuaded : get what you want-every time! / Joel Bauer & Mark Levy.

Imprint Hoboken, N.J. : John Wiley & Sons, c2004.

Copies

Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  153.852 B326h 2004    ---  Available
Description xii, 242 p. : ill. ; 24 cm.
Note Includes index.
Contents Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit.
Subject Persuasion (Psychology)
Added Author Levy, Mark, 1962-
ISBN 0471647977 (alk. paper)

 
    
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