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Print Material
Author Perloff, Richard M.

Title The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

Imprint Mahwah, N.J. : Lawrence Erlbaum Associates, c2003.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  153.852 P422d 2003    ---  Available
Edition 2nd ed.
Description xvi, 392 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references (p. 341-378) and indexes.
Subject Persuasion (Psychology)
Mass media -- Psychological aspects.
Attitude change.
ISBN 0805840885 (pbk. : alk. paper)
0805840877 (alk. paper)

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