Includes bibliographical references (p. 215-219) and index.
Contents
Covert persuasion begins in the mind -- From no ... to yes -- Covert strategies for changing beliefs -- Covert persuasion 101, the tactics -- The words of covert persuasion -- Focused-outcome mindset -- 20 keys to using covert persuasion in story -- Using questions to covertly persuade -- Using emotions to covertly persuade -- 27 observations about people -- Putting it all together.
