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Author Rudder, Christian.

Title Dataclysm : who we are* / Christian Rudder.

Publication Info. New York : Crown Publishers, [2014]

Copies

Location Call No. OPAC Message Status
 Pittsburg 2nd Fl Non-Fiction  155.28 Rud    ---  DUE 08-12-19 Billed
Edition First edition.
Description 300 pages : illustrations (some color), maps (some color) ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Source NBK 1/15 PPL
Bibliography Includes bibliographical references (pages 249-281) and index.
Summary An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are--and how this deluge of data will transform the science of human behavior. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience. He charts the rise and fall of America's most reviled word through Google Search, examines the new dynamics of collaborative rage on Twitter, and traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Audacious, entertaining, and illuminating, Dataclysm is a portrait of our essential selves--and a first look at a revolution in the making. -- Provided by publisher.
Subject Behavioral assessment.
Human behavior.
Social media.
Big data.
SOCIAL SCIENCE / Statistics.
PSYCHOLOGY / Social Psychology.
COMPUTERS / Data Modeling & Design.
ISBN 9780385347372
0385347375

 
    
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