| Edition |
1st ed. |
| Description |
xiii, 206 p. ; 22 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description. |
| Contents |
Anatomy of an accident -- The swamp of commitment -- The Hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice. |
| Subject |
Rationalism -- Psychological aspects.
|
|
Irrationalism (Philosophy)
|
|
Stupidity.
|
|
Errors.
|
|
Conduct of life.
|
|
Success.
|
| Added Author |
Brafman, Rom.
|
| ISBN |
0385524382 (hc : alk. paper) |
|
9780385524384 (hc : alk. paper) |
| Standard No. |
NZ1 11669370 |
|
