| Edition |
3rd ed. / Don A. Dillman, Jolene D. Smyth and Leah Melani Christian. |
| Description |
xii, 499 pages : illustrations ; 25 cm |
|
text txt rdacontent |
|
unmediated n rdamedia |
|
volume nc rdacarrier |
| Note |
Revised edition of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007. |
| Bibliography |
Includes bibliographical references (pages 458-475) and index. |
| Contents |
Turbulent times for survey methodology -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open- and closed-ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Coping with uncertainty. |
| Summary |
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys. |
| Subject |
Social surveys.
|
|
Questionnaires.
|
|
Data Collection. |
|
Internet. |
|
Correspondence as Topic. |
|
Questionnaires. (OCoLC)fst01085691
|
|
Social surveys. (OCoLC)fst01123390
|
| Added Author |
Smyth, Jolene D.
|
|
Christian, Leah Melani.
|
|
Dillman, Don A., 1941-
Mail and internet surveys.
|
| ISBN |
9780471698685 (cloth) |
|
0471698687 (cloth) |
| Standard No. |
9780471698685 |
|
