| Edition |
2nd ed. |
| Description |
xvi, 464 p. : ill. ; 25 cm. |
| Note |
Rev. ed. of: Mail and telephone surveys. c1978. |
| Bibliography |
Includes bibliographical references (p. 435-446) and index. |
| Contents |
pt. 1: Elements of the Tailored Design method -- Introduction to Tailored Design -- Writing questions -- Constructing the questionnaire -- Survey implementation -- Reduction of coverage and sampling errors -- pt. 2: Tailoring to the survey situation -- Mixed-mode surveys -- Alternative questionnaire delivery : in person, to groups, and through publications -- When timing is critical : diary, customer satisfaction, and election forecast surveys -- Household and individual person surveys by government -- Surveys of businesses and other organizations -- Internet and interactive voice response surveys -- Optical scanning and imaging, and the future of self-administered surveys. |
| Subject |
Social surveys.
|
|
Questionnaires.
|
| ISBN |
0471323543 (acid-free paper) |
| Standard No. |
UKM bA010155 |
|
NLGGC 175767467 |
|
