| Edition |
1st ed. |
| Description |
viii, 279 p. ; 21 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe. |
| Subject |
Social psychology.
|
|
Contagion (Social psychology)
|
|
Causation.
|
|
Context effects (Psychology)
|
|
Causality. |
|
Psychology, Social. |
|
Psychologie sociale.
|
|
Contagion sociale.
|
|
Causalite.
|
|
Effets de contexte (Psychologie)
|
| ISBN |
0316316962 |
|
