The need to think critically about communication -- How to think critically about communication -- Language as style -- Language as sign systems -- Language as metaphor -- Structure as organization -- Structure as editing images -- Structure as narrative -- Structure as drama -- Reasoning as rhetorical argument -- Reasoning as field dependent-argument -- Reasoning as narrative -- Character as ethos.
Character as the second persona -- Character as identification -- Emotion as pathos -- Emotion as desire -- Critical powers over who we are, what we know, and what we do.
